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Government Shutdown PPC in 2013
The Government Shutdown is not bad for everyone. These advertisers are getting some exposure because of the government shutdown. I knew it! I knew that if I went to Google to search for 'Government...
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Scary PPC: Halloween Edition
What are some of the scariest PPC issues you have seen? Lately I have been thinking of some of the things I have seen in just the last couple weeks as I have begun a reorganization of a PPC department...
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Will You Buy Facebook Ads Through a Google Interface?
Back on October 18, 2013, a post from Mashable was tweeted and retweeted over and over. They were kind of breaking news about Google announcing their plan to resell Facebook ad space. I think it was...
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How to Lose Customers and Money on Black Friday
Black Friday (or should I say Thursday?) has come and gone If you were like the millions of shoppers who braved the internets or even worse the brick and mortar stores this Thanksgiving weekend, you...
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PPC Wishlist 2014
What if you could tell the Search Engines what to improve for PPC? That is essentially the question I asked some of the top PPC experts through #PPCChat and Twitter recently. I got a bunch of responses...
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Google Grants Program is a No-Brainer for Non-Profits
Have you ever met a non-profit who couldn't use more money? I haven't either. Over the last couple of months I have been working closely with a couple of non-profits in my home town of Mesa, AZ. There...
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Quality Score Is More than a Check Engine Light
Quality Score Love it or Hate It? Honestly it doesn’t really matter… well that’s what some people are saying now since Google just put out a new whitepaper about Quality Score… and a new video from Hal...
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Some SMX Advanced 2014 – AwesomeSauce
A couple weeks ago (my how time flies), I was able to attend SMX Advanced 2014 in beautiful Seattle! Not only was I lucky enough to attend but also was able to participate in an awesome panel on...
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The Lazy PPC Manager: 3 Quick PPC Ad Copy Tips
We all know them. We have all inherited accounts from them. We all despise them & wish them a slow death (ok maybe not that dramatic). They are the L.A.Z.Y. PPC Manager! Since they exist & we...
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Why Understanding Consumer Mindset is Crucial to PPC: Infographic
Bloomreach a company which helps ecommerce companies perform better, released an awesome infographic in the last little while called Describe the Red Dress Infographic Anything stand out to you in this...
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